Sue Fox

Sue Fox & Peggy Post - IAPC Conference in Washington D.C.


Sue Fox
Founder & President of Etiquette Survival

Sue has provided etiquette products, educational material, group training, and private consultations to business professionals, celebrities, corporations, K-12 schools, and colleges for 12 years with her company, Etiquette Survival. Prior to that, she was employed in the hi-tech industry with ten years experience in sales and marketing and event planning at Apple, Inc.

Sue is a Professional Member of the International Association of Protocol Consultants, (IAPC) and has an additional background in image consulting and make-up artistry, with 20 years of fashion modeling experience in television and print.

Sue is the author of Etiquette For Dummies, (2nd. edition 2007), Business Etiquette For Dummies, (2nd. edition 2008), and Wedding Etiquette For Dummies (1st. editon 2009). Sue also collaborated on Thriving in the Workplace All in One For Dummies, which was released in May 2010, all four books were published by John Wiley & Son's Inc.

She is the Executive Producer of The Etiquette Survival Kit, a series of educational DVDs featuring dining and social etiquette for adults and teens and proper table settings from casual to formal dining.

She also contributes etiquette advice for and their blog, in "Sue's Corner": http:/​/​ The site is the premier online retailer for stationery, party supplies and gift items featured in Martha Stewart Weddings and BRIDES magazine.

Sue has traveled extensively and is well acquainted with various international cultures. Her travels have taken her to Singapore, Malaysia, East Africa, Central America, and throughout Europe. She has provided etiquette programs in Hong Kong and Chennai, India. Sue and her company have set up serveral Etiquette Survival Consultants in business nationally and internationally.

Sue and her company have been featured in many national and international publications such as; Vogue, Ladies Home Journal, Real Simple, Newsweek, Fortune, New York Magazine, US Weekly, People, Los Angeles Times, New York Times, Wall Street Journal, Chicago Tribune, Washington Times, San Francisco Examiner, Boston Globe, USA Today, Sunday London Times, Australian Financial News, Nikkei Business Journal, and Times of India.

Media credits include radio interviews and feature stories on CNBC TV, KRON TV San Francisco, Knowledge TV, San Francisco Mornings On 2, KOVR Sacramento, ABC World News, ABC News with Sam Donaldson, KQED San Francisco, CNet News.Com, and KABC Los Angeles.

Etiquette Survival has offices located in California. Sue is the mother of two grown sons, Stephen and Nathan, and two young grandsons, Joseph and Michael Fox.

You can find more information about Sue and her business by visiting her web site:

Wedding Etiquette For Dummies 1st. edition 2009 Etiquette For Dummies 2nd. edition 2007 - Business Etiquette For Dummies 2nd. edition 2008

Wedding Etiquette For Dummies
Wedding Etiquette For Dummies is your expert guide to the dos and don'ts of getting married. Your wedding should be fun, exciting, and worry-free-but most brides, grooms, and their families run into sticky situations or unique circumstances that surround etiquette. Now, there's a definitive guide that provides the solutions for all those dilemmas big and small.
Reference / Educational
Etiquette For Dummies
"This book can give you added confidence in many social situations at home and at work. Not only is Etiquette for Dummies an entertaining and useful guide to improved manners, it may also make you laugh. Just don't laugh with your mouth full!"
--Staff Writer, Saturday Evening Post
Business Etiquette For Dummies
"As a visiting professor from Peking University, I have learned a great deal about Western etiquette from Sue Fox. I am not only impressed by the contents of her books, but also by the talent, humor, and enthusiasm of the author."
--Hongxia Zhang, Associate Professor, Peking University